The Goal
The goals were to improve the branding, social media presence, and the overall brand equity. Ink hysteria is providing premium services which should be reflected in their social media channels as well.
Ink Hysteria is the leading tattoo studio based in Guwahati, Assam, India. Owned by Mr. Pallab Dhar, who is one of the finest tattoo artists.
The goals were to improve the branding, social media presence, and the overall brand equity. Ink hysteria is providing premium services which should be reflected in their social media channels as well.
The main reason which was stopping them from achieving the goal was mainly due to a lack of time and resources. As it would be very difficult for Pallab and his team to manage both the business and a consistent social media profile.
They have put up efforts to do it by themselves and by hiring local professionals, which helped them in the short term but did not help them eliminate their pain areas.
The main reason which was stopping them from achieving the goal was mainly due to a lack of time and resources. It would be very difficult for Pallab and his team to manage both the business and a consistent social media profile.
Mr. Pallab Dhar came across our work and immediately reached out to us. We explained our process, how we work, how we approach problems. And after laying down a solid social media strategy, Pallab concluded that we would be the perfect fit for Ink Hysteria’s Branding and Social Media Marketing.
With Ink Hysteria’s new Brand Identity, we can now see a consistent social media profile. Also following a proper digital marketing strategy, Ink Hysteria had increased traffic & organic reach in social media by 40% .
Regular quality posts helped Ink Hysteria to interact with their audience. And therefore there was an increase in physical traffic and sales.